King Neppy Studios (KNS) is a creative agency that focuses on Art, Fashion, Music, and Film. Founded on community principles that the collective ventured out to showcase ideas from the Hampton roads area. The main goal has always been to continue a tradition of style and a regional viewpoint of the world. Nested in the Chesapeake Bay region of Southeast Virginia, KNS has a deep understanding of visual mediums and online campaigns. Started in 2016, the studio transitioned into the fashion business from freelance design with a clear goal to tell a unique story about their community. The road to understanding the economics of the business was a challenge, problem solving supply chains, trends, digital platforms, social media and ecommerce.
Season One began to tell the story about Virginia from a community that has influenced generations around the world and set out to tell a new story with an art driven point of view. Exclusive apparel and limited drops became the main focus to set a foundation that would shape the forthcoming collection in Season Two. Immense storytelling through visual mediums became standard which further cemented KNS style of storytelling. Traditional pieces like hoodies and tees with a unique spin of artwork and placement. The collective enlisted the help of Red Weasel Media (RWM) to further plant the visual style with iconic imagery with community backdrops to showcase and reinforce the grassroots perspective of each campaign.
Season Two began the experimental take on art perspectives that mixed vintage 1930 illustration techniques with modern streetwear branding. KNS took control of production to ensure quality and end user experiences. Customer feedback was critical as KNS poised to plan future drops and collaborations as well as online campaigns. Understanding consumer attention played a vital role in the decision to change directions to separate the collections into three different areas in which to clearly communicate different ideas from the art, fashion and accessories businesses. The third season would be the last accounted for season with all future collections following the industry standard Fall/Winter Spring/Summer formats.
Season Three will introduce the new collection titled Lovers “True Love Never Ends” campaign which focuses on community development in self-love and awareness with an edgy art direction as well as Yuhodo Heisa, and ART REUP collections. Each collection will have its own distinctive look with leather goods added to the lineup. Podcasts have also been added to the lineup to further engage the community on the current industry news and trends and workshops to further other designer through ideation and conversation.
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